Job Description

The Marketing Coordinator will support the Marketing Department in promoting PDA’s brand and offerings including conferences, events, publications, reports and membership. The Marketing Coordinator is responsible for executing marketing communications using multiple communication channels and via marketing technology systems, that reflect the characteristics of the PDA brand and communicate the value of PDA and its offerings. *Please note: this position is required to be in the Bethesda, MD office 2 days per week and other times as needed.

Duties & Responsibilities :

• Work closely with design and production staff and contractors to facilitate production of materials, from conception to publication.
• Work with subject matter experts, PDA staff and others to gather information for clear and relevant drafting of communications. This includes speaking directly with members, Chairs, authors, etc. to gather the appropriate information.
• Track and report on marketing and communication performance to include reviewing campaign and similar reports.
• Maintain schedules and calendars for campaigns and initiatives.
• Participate in and execute campaigns representing PDA’s offerings in coordination with the rest of the marketing team (including the Vice President, Marketing Services and Manager, Marketing Services).
• Seek ways to improve responses to messages and leverage integrated communications channels to maximize effectiveness.
• Work with outside designers, print shops and mail houses to develop and mail promotional materials (requests quotes, manage budget, develop production schedule).
• Manage and support PDA’s social media posting and channels.
• Works with web team to improve PDA website appearance, usability and functionality for PDA.
• With the web developer, manage updates to the PDA home page, including overseeing development of new sliders and updated information to the “What’s New” section.
• Support special projects as required.
• Other duties may be assigned or changed based on the need of the department.

Additional Responsibilities include:

This position also requires the following relationships with the PDA membership, external organizations and other PDA staff:

Membership: Direct interaction with PDA members required during major PDA events and other activities, mostly with the context of obtaining marketing research that enhances promotional efforts.

Other Organizations: May interact with collaborating/partnering organizations in joint – promotional campaigns as required.

Other PDA Staff: Works extensively in an independent, cross – organizational mode. Must possess effective communication skills for building consensus and implementing change.

Education/Experience :

Ability to demonstrate experience and results in print and electronic marketing communications in a fast, high-volume atmosphere. Ability to analyze and interpret marketing and sales data. Ability to create and test new approaches for promoting products, services and the Association.

A BS/BA degree in Marketing, Communications or a related area is required or equivalent work experience and education. 1-2 years of experience required.

Qualifications : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

The Marketing Coordinator is a savvy marketer and communicator who understands how to use print and electronic mediums in a way that enables PDA to meet its marketing and communication objectives. The Coordinator is a dynamic marketer and communicator who thrives in a fast – paced, high volume environment and is a professional who works collaboratively with a diverse group of individuals to create and manage cross- organizational, integrated marketing strategies. The Coordinator will assist with facilitating the development of promotional concepts, copy for both web and print, and package designs based on analysis of marketing, sales, and competitive data.

Keys to the success of this position are: organization, flexibility, diplomacy, and the ability to work independently and concurrently with a number of internal clients. This position will also be responsible for statistical reporting on electronic efforts when available.

Proficiency with basic office software including Microsoft Word, Excel, PowerPoint and Acrobat. Experience with HubSpot is required. Some knowledge of HTML is desired.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to independently ascend and descend stairs;
• Ability to independently reach, twist and bend;
• Ability to independently remain stationery for extended periods of time; and
• Ability to independently lift up to 30 pounds when required by work assignment.

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