Job Description

Dow Jones & Co.

Dow Jones, Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put Reasonable Accommodation in the subject line.

NYC - 1211 Ave of the Americas

Full time

JobReq_45156

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

As Manager, CRM, you will lead marketing initiatives to drive subscriber engagement and retention. You will leverage new marketing technology, marketing channels, and customer data in innovative ways to deploy effective lifecycle marketing campaigns and customer-centric journeys. You will also operate as a product marketer, collaborating closely with cross-functional stakeholders to build new consumer offerings, as well as strategizing and executing a go-to-market strategy with critical marketing KPIs.

Reporting to the Director, CRM, you will be based in New York City, NY and work in our midtown Manhattan office 3x a week (Tuesday through Thursday).

As part of the CRM Marketing function, you will be embedded within the Engagement & Retention Marketing team, and will work cross-functionally with teams across the organization such as Subscriber Revenue, Retention, Marketing Operations, Marketing Strategy, Product, Engineering, Legal, and others.

You Will:

• Oversee marketing tactics and strategies for engaging and retaining subscribers.
• Build customer journeys and manage/organize complex user experiences to account for matrixed customer entitlements and market offerings.
• Manage the creation, production, and delivery of marketing materials. Work with internal departments and external agencies, draft creative briefs, provide creative feedback and manage approvals.
• Collaborate with product and business strategy teams to inform and build a new GTM product. Operate in a traditional product marketing flow, influencing and informing the product build, whilst leveraging the product roadmap to inform marketing campaign planning.
• Operate directly within CRM tool(s) to conceptualize and design holistic, multi-channel subscriber journeys.
• Navigate and define next steps in ambiguous projects without precedent, leveraging experience, available resources and insights to make the best judgment call.
• Communicate effectively and represent the team in department-wide m

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