Job Description

**JOB SUMMARY** The Director of Growth Marketing is responsible for patient acquisition through digital channels, developing and executing data-driven strategies that support the dynamic needs of the organization. The Director is part of a lean yet highly skilled team that includes Directors of Brand Marketing, Patient Experience, and Communications. **ESSENTIAL FUNCTIONS** _Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions._ + Represent our values: Awesome, Creative, Respectful, Team Players, Get it Done. + Develop and execute a comprehensive strategic growth marketing program focused on patient acquisition. + Partner with brand marketing and patient experience teams on patient retention and frequency. + Oversee growth-oriented digital advertising campaigns across multiple platforms and formats, including search, display, paid social, and geofencing. + Identify and experiment with new-to-ZoomCare platforms like Nextdoor and Reddit. + Actively manage a dynamic media buying strategy that responds to constant fluctuations in demand and capacity throughout the network. + Understand and implement AI-powered advertising automation that's appropriate for the company's needs. + Maintain and continuously improve the search engine optimization (SEO) program, with an eye toward how rapid adoption of generative AI will affect search traffic. + Serve as the marketing analytics and attribution expert for the whole team, helping us understand and evaluate the performance of any trackable initiative. + Work with legal, compliance, and security teams to ensure all advertising is compliant with all healthcare-oriented standards and guidelines. + Partner with team members to build and refine a disciplined digital testing program across all channels. + Collaborate on and contribute to non-digital marketing with a growth component, including community-based initiatives. + Manage and mentor junior marketing team members. + Other duties as assigned. **QUALIFICATIONS** + Bachelor's degree in Marketing or Business Administration; master's degree in business administration, marketing, or a related field, preferred. + 10+ years of experience in growth marketing, performance marketing, or digital marketing, preferably in the healthcare industry. + Proven track record of driving patient acquisition and retention through innovative marketing strategies. + Proficient in Adobe, Google Suite, remote meeting and collaboration software including but not limited to Google Meet and Slack. + Proficiency in marketing analytics, CRM systems, and automation tools (e.g., HubSpot, Google Analytics, Meta Ads, etc.). + Strong expertise in digital marketing channels, including SEO, search engine marketing, pay-per-click advertising, social media, and email marketing. + Excellent leadership, communication, and project management skills. + Excellent verbal, written, interpersonal, and presentation skills. + Ability to collaborate cross-functionally with internal and external partners at all organizational levels. + Strong analytical, critical thinking, and problem-solving abilities. + Able to work effectively in a fast-paced and ever-changing environment with tight deadlines. + Familiarity with the latest trends and technologies in marketing and creative services. + Experience in HIPAA-compliant marketing practices is a plus. **WORKING CONDITIONS** + Ability to adjust focus between close and distance vision. + Prolonged periods of sitting and/or standing at a desk and working on a computer. + Close and distance vision and ability to adjust focus. + Seeing, hearing, speaking, and writing clearly in order to effectively communicate with others. + Project timelines and work volume / deadlines may require more than your scheduled hours per week or work outside of regular business hours to complete essential duties of this job. + Ability to attend industry and marketing events. **REPORTING STRUCTURE** + Reports to: Contractor - Chief Marketing Officer + Dotted-line Reports to: N/A + Direct Reports: N/A **Job Category:** Marketing Team

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